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Digital Marketing & Social Media

Evlonet offers a unique marketing vision and proposition for brands and retailers catered to the Chinese market.

We develop for each client a detailed online marketing strategy prepared with specific timeframes and key performance objectives at each step.
We make use of advanced tools and techonologies, we design, build and operate effective social media and digital marketing strategies allowing for fast and broad brand building.
From setting up your social media account (Wechat, Weibo), to driving traffic, to improve the effectiveness of the Media investment, increasing engagements and boost sales through our large database of KOLs, our services is unparalleled.

  • Social Media: Social Media (Wechat, Weibo) have a strong influence on consumers shopping behavior. Brands and Retailers need to leverage these tools to engage with consumers in China, drive brand awareness, visibility, brand identity and education. We provide end – to – end services and we have strong expertise on the main social media platforms. From setting up and configurating the Brand social media account, Marketing & Communication, Selected E-commerce initiatives and full E-commerce launch and operations.
  • Digital Marketing: Our marketing team has consolidated experience in working for leading international players and we have strong expertise on the different marketing tools across the main E-commerce platforms in China (Tmall, JD, YHD, VIP,…). We have developed proprietary technologies on Big Data Modelling. We are the first player using Big Data methodology on Chinese online business. Our proprietary Big Data technology is proven to increase Digital Marketing investment ROI together with all the main KPI
  • Key Opinion Leader: Our proprietary Key Opinion Leader (KOL) technology allows for effective and predictable world of mouth program, where Social Influencers (KOL) get an incentive when their followers/fans respond to the “call to action”. We have a comprehensive portfolio of KOLs covering the most relevant categories in China.

Digital Marketing - Big Data

Evlonet is the first player using big data methodology on Chinese online business. The model is a real breakthrough in the Media & Advertising planning process and drives significantly better KPI across all investment measures.

We are able to define the most effective Media strategy starting from the consumer profile understanding

Our proprietary technology delivers 2 main advantages for our clients:

  • Merge What and Why: One level broader than standard methodology
  • Make Big Data actionable investing on the “real” target: One level deeper than standard methodology
The model links what people say and think about a brand/category and their purchasing behavior (e.g. one consumer like a product/brand but he doesn’t but it because he thinks he is too expensive)

Key Opinion Leaders (KOL)

Proprietary technology on KOL programs which allows us to predict ROI also in Social Media investments

Our Key Opinion Leaders (KOL) network allows for a fast and broad brand building. Evlonet owns a ‘pay per performance’ system allowing Key Opinion Leaders (KOL) to get an incentive when their followers respond to the “call to action”