A multicultural and multilingual team based in Italy and China

Alessandro Felici


Previous experience:
Chief Executive Officer Heinz Southern Europe
Marketing Director Rekitt Benckiser
BU Director Ducati Motor
Marketing Manager Procter & Gamble

Michele Pampanini

Chief Operating Officer

Previous experience:
EVP Business Development & Strategy EMEA Dufry
Chief Restructuring Officer Prenatal (Artsana Group)
BAIN Manager
ENI M&A Manager
Finmeccanica Program Manager

Marco Paris

Chief Financial Officer

Previous experience:
CFO Consta Spa
Portfolio Manager Private Equity Fund, Amber Capital
CEO Italian branch and Group Management Team Member, Group Louisiana Luxembourg

Apple Wu

Sales Director

Previous experience:
Sales Team National KA Director Inoherb
Sales Team National KA Head Safilo Eyewear
Self Med Business Unit National KA Head (Cetaphil)
Regional KAM Abbott China
Key Account Manager L’Orèal China


China Director of Operations

Over 11 years of work experience in China, fluent in Chinese, English and Italian with a deep knowledge of Chinese culture and business style


Group Controller


E-commerce Manager

EC Digital manager at Nestle Skin Health. Cross Board Business on VIP/KAOLA/JD Managed domestic e-commerce for Proactive Flagship Store and JD

Lina LI

Senior Analyst

Kevin Zhang

East China Sales Manager

Lean Qiang

Sales Manager

Li Hong

TP Manager

Jimmy Zheng

Logistic Manager

Mia Fan

Tmall Manager

Jane Pan

Marketing Manager

Emily Liu

Junior Sales Manager

Chris Xu

Logistics Assistant